June 2026
Call Tracking & Attribution Basics
Best PPC Companies on dynamic numbers, duration thresholds and attribution so you always know what’s working.
Call tracking starts with dynamic number insertion: a unique number per source so every call ties back to the campaign, keyword or publisher that produced it. Best PPC Companies runs DNI on every source.
Duration thresholds filter out hang-ups and misdials, so only real conversations count as billable. Combined with intent signals, Best PPC Companies uses this to protect your spend.
Attribution closes the loop: when you know which sources produce calls that close, you can cut what doesn’t work and reinvest in what does. Best PPC Companies turns the call channel into a predictable growth engine.